Alice K. Moore

Branding, web design

overview

Alice is an online fitness coach looking to expand her coaching services and share her story for how she overcame an unhealthy lifestyle, dropped 70 lbs., and started a business. Most fitness influencers target millenial females, as this is who they can most relate to and want to impact. Alice has the unique target market of the gen-x to early baby boomer generation in her sights, and wanted to create a brand that would grab their attention. 

package used

Alice is using the Premium Branding Package and the Online Coach Package. For more details click here.

overview

package used

Alice is an online fitness coach looking to expand her coaching services and share her story for how she overcame an unhealthy lifestyle, dropped 70 lbs., and started a business. 

Most fitness influencers target millenial females, as this is who they can most relate to and want to impact. Alice has the unique target market of the gen-x to early baby boomer generation in her sights, and wanted to create a brand that would grab their attention. 

Alice is using the Premium Branding Package and the Online Coach Package. For more details click here.

the logo

In order to create a brand that would appeal to Alice’s unique target market, I researched her competition who are successfully reaching the GenX, Baby-boomer females with health and fitness resources. 

Jillian Michaels, Weight Watchers, Curves, and other competitors had a few things in common: bold, clean text and graphics, bright yet sophisticated colors, and large, well-spaced website layouts. I implemented this in her brand, combining strong, bold elements with fresh, trendy scripts and gradients. Energetic, modern, and strong.

the Website

Alice’s website reflects her brand beautifully while clearly directing users to her coaching and resources. Instantly potential clients see who she is, what she’s about, and what she offers. 

Alice’s philosophy that’s created so much success with her clients instantly known with her bold tagline, “Stop dieting, and rethink.”