Morgan Self

Branding, web design

@morgan_self

overview

Morgan is an online fitness coaching with a vision for expansion. After sharing this vision with me, we got to work on creating a powerful, organized space to house all her content to best serve her clients and generate income. 

package used

Morgan is using the Premium Branding Package and the Online Coach Package. For more details click here.

overview

package used

Morgan is an online fitness coaching with a vision for expansion. After sharing this vision with me, we got to work on creating a powerful, organized space to house all her content to best serve her clients and generate income. 

Morgan is using the Premium Branding Package and the Online Coach Package. For more details click here.

the logo

Morgan’s target market is mature, committed millenials who are passionate about life and acheiving their best self. After some research, we found that sophisticated tones like coppers and teals speak to this audience well (not to mention, how gorgeous is it?!). 

the tagline

Starting the process of building your brand can be scary. That’s why it’s so important to know who you are and what you’re about before diving in! Morgan and I started with some worksheets to establish her mission and vision before I even started designing. 

Morgan is passionate about empowering individuals to live their best lives through education. Fitness isn’t just a phase or a fad, it’s a lifestyle. She decided to use the tagline “Learning to Live” to represent her brand. How perfect!